Career In Digital Marketing


Digital marketing is the new wave in the business world, and specifically in the world of marketing. It has been quite some time now since digital marketing has replaced traditional marketing techniques in most of its capacity. Traditional forms of marketing are still prevalent, but digital marketing has become a better alternative, provided it has a wider reach.

To talk of a career in digital marketing, it is more than what one can ask for. A digital marketing career is in-line with the current trends of the “new normal,” where everything is done better using technology, the online mode.

Importance of Digital Marketing

The importance of digital marketing has been increasing with time as businesses are coming to realize how much this can help in elevating their sales.

Digital marketing methods enable a business to reach a wide audience over the internet. It connects the business to its customers online, enabling it to understand better what the customers want from them.

Digital marketing helps a business in communicating its products to the right group of people conveniently. It saves expenditure on the part of the business, as digital marketing costs way less than physical marketing.

More than anything else, digital marketing means marketing a business or a product or a service through various social media platforms. And this needs no explanation that social media is just the thing for this generation.

Digital marketing not just helps a business to widen its reach but also helps a business in measuring the performance of its digital marketing efforts.

When digital marketing holds so much significance in the business world, and when it can help any kind of business – big or small – to grow, the need for experts and professionals in this field cannot be ignored. And thus, the importance of digital marketing in the life of any business promises a good career in this field.

Digital Marketing Career Opportunities

Digital marketing is a field that provides a plethora of opportunities to young people who wish to excel in this field.

There are various job positions one can acquire if they are an expert or wish to learn about digital marketing. A few of these are as follows:

  • Digital Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Online Content Developer
  • Business Analytics Specialist
  • Search Engine Optimisation (SEO) Specialist
  • Web Designer
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • Search Expert

No doubt, all these job profiles vary significantly from each other, but they have one thing in common, all are associated with digital marketing.

Eligibility and qualifications

A person who is an expert in doing something was once a beginner; thus, you need not be an expert in digital marketing when you enter this field. You just need to let your creative and innovative side be at its best.

All digital marketing jobs, irrespective of the levels and positions, require you to bring out your imagination and unique ideas in the best creative ways possible. So, a sure shot eligibility is — you need to be creative.

As for the degree qualifications, there are no such specified criteria that a person needs to meet to get any kind of digital marketing job. However, all companies require you to have completed some kind of certification or a course in digital marketing. This course is offered by private institutions and some government and foreign universities also.

These courses teach you how the consumer behaves, how you should be able to deal with them, etcetera, all in the process of marketing your company digitally. They teach you how to bring your thoughts and creativity out to the table and how to use them to the best advantage of the brand or company.

Although a digital marketing career does not require you to hold any specific degree, it is advised not to ignore the fact that companies these days prefer employees who have completed some kind of graduation and even post-graduation in subjects relating to the business field.


Digital marketing careers offer about the same starting salaries to beginners as in other fields like management and commerce. However, the salary a person is rewarded with depends a lot upon the skills, experience, and creativity of the person. With gaining experience, the salaries might even double up within a short period – as short as 6 months.

So, in short, the remuneration part of a career in digital marketing is quite acceptable, as it depends mostly on the expertise of the person involved.

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The world of digital marketing is evolving day by day, as rapid as the social media trends. A career in digital marketing promises the creative development of a person along with great growth opportunities. A person can even reach a top position in a company by starting a career in digital marketing and excelling in it.

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